June 1, 2026 | Best practices for using the DMEXCO app

1. Start early and check the platform regularly

• Log in as early as possible and initially check the platform once a week.
• As DMEXCO approaches, increase the frequency:
  • Every two days in the run-up to the event
  • Daily during the final week

Regularly review who has interacted with your company and content.

2. Optimise your digital company profile

Treat your company profile like a digital exhibition stand:

• Complete all company information and descriptions.
• Upload as much relevant, high-quality content as possible.
• Add products, services, documents, visuals, links and other useful assets.
• Keep the profile updated throughout the campaign.

The principle is simple: the more relevant content you provide, the more opportunities visitors have to discover and interact with your company. These interactions can contribute to your digital lead generation.

3. Download lead reports regularly

The lead report is available in the same backend where you maintain your company profile.

Recommended rhythm:

• Weekly during the early preparation phase
• Every two days closer to DMEXCO
• Daily during the week before the event

Downloading the report regularly allows you to identify new interest, follow developments and transfer eligible contacts into your CRM. Any outreach and further processing must, of course, comply with the applicable data protection and consent requirements.

4. Use the meeting and networking functions actively

Do not wait for visitors to approach you. Use the app proactively to:

• Identify relevant contacts
• Send contact and meeting requests
• Exchange digital business cards
• Arrange meetings before the event
• Build a structured outreach list for your sales or business development team

One exhibitor began an intensive outreach campaign one week before DMEXCO, established more than 1,000 contacts and generated around 80 meetings from this activity.

5. Dedicate resources to outreach

App-based networking works best when someone is clearly responsible for it. This could be:

• Your business development team
• Sales colleagues
• Working students
• Interns

They can identify suitable profiles, send personalised requests, exchange digital business cards and coordinate appointments. The focus should be on relevance and personalisation, rather than sending generic messages.

6. Promote your Conference participation

If you have booked a Masterclass, Lecture or another Conference format, include it in your outreach.

Instead of sending a meeting request without context, you can:

• Refer to the topic of your session
• Invite relevant contacts personally
• Use the session as a reason to start a conversation
• Suggest a meeting before or after the presentation

This generally creates a stronger and more relevant point of contact than a standard networking request.